Google Launches Carbon Footprint Report for Advertisers
Google has announced the launch of its "Carbon Footprint for Google Ads" service, which aims to help advertisers measure and manage the carbon emissions associated with their advertising activities.
The service was initially introduced earlier this year in a limited capacity to a few large advertisers, but with the new rollout, it is now available to all advertisers.
According to Google, the new carbon footprint reporting service provides data from Google itself, helping marketers track advertising-related emissions across Google advertising products, including Display & Video 360, Search Ads 360, Campaign Manager 360, and Google Ads.
The reports will provide detailed analysis of emissions data across scopes 1, 2 and 3, following the Greenhouse Gas Protocol and the Ad Net Zero Global Media Sustainability Framework, estimating emissions across media channels using media industry standards and climate science.
In a post announcing the expansion of Carbon Footprint to Google Ads, Spencer Low, Head of Sustainability, Asia Pacific, and Caroline Oates, Head of YouTube, Australia and New Zealand, at Google, said:
“The journey to more sustainable marketing is a race that cannot be run alone, and when marketers work together, they can achieve more than just compliance. By adopting data-driven approaches and working together, marketers can build a more sustainable future that serves people, businesses, and the planet.”
Mark Segal
Sources: ESG today