The "witch" who designed the iPhone left Apple to cooperate with Ferrari to make electric cars

Ferrari is aiming to launch an electric car by 2025 and Mr. Jony Ive, former Apple design director, will participate in the design of this car.

Mr. Jony Ive, who used to head Apple's design department, recently cooperated with Ferrari to help this supercar company develop its first electric car model, according to the Financial Times.
Exor, which owns the Ferrari car brand, said that it had a “long-term, multi-year partnership” with LoveFrom, the design company founded by Jony Ive in 2019. The partnership began with Ferrari but may expand to many other companies in Exor's portfolio.

Exor, the company founded by Fiat co-founder Giovanni Agnelli, is currently Ferrari's largest shareholder. Exor also has a stake in Stellantis, the car manufacturer that owns the Fiat, Citroën and Maserati brands.

Besides, Exor also has shares in Juventus football club and a number of high-end fashion brands such as Christian Louboutin and Shang Xia. According to the Financial Times, Ferrari's first electric car will launch its first complete electric car in 2025.
Jony Ive is a contributor to the development and design of Mac, iPad and iPhone. After cooperating with Ferrari, he also had the opportunity to work with a former colleague, Mr. Eddy Cue. Mr. Eddy Cue, former service director of Apple, currently sits on the board of directors of this luxury car company.

Mr. Ive left Apple two years ago to found LoveFrom with longtime collaborator Marc Newson. Apple is this company's first customer. Since that time, Mr. Ive and Newson have not appeared much in the media. However, LoveFrom has also attracted a few more members of Apple's design team to join.
Another famous customer also publicized by LoveFrom is Airbnb. Last October, Airbnb told LoveFrom that it would help the company redesign its system and develop new products.

Mr. Ive's decision to cooperate with one of the most famous car companies in the world was announced at a time when Apple's secret car project was facing many difficulties when the head, Doug Field, decided to join Ford. .
For its part, Ferrari believes that the launch of electric cars will be an important milestone in the car company's history. In June, Ferrari surprised car lovers when it appointed electrical equipment expert Benedetto Vigna as its new CEO.

Mr. Vigna worked at STMicroelectronics for more than 2 decades. STMicroelectronics is a chip manufacturing company and one of Apple's important supply partners.

According to: Vietnambiz and Ads